What is CPA?
Cost Per Acquisition (CPA) is a marketing metric that measures the total cost of acquiring one paying customer or conversion through your advertising efforts. It's a crucial metric used alongside ROAS to evaluate campaign effectiveness and optimize marketing spend using our Ad Budget Allocator.
How to Calculate CPA
To calculate CPA, divide your total advertising spend by the number of acquisitions (conversions). Use our Daily Budget Calculator to plan your campaign spending effectively:
CPA = Total Ad Spend / Number of Acquisitions
CPA Formula
The basic CPA formula is:
CPA = Total Cost ÷ Number of Conversions
For example, if you spent $1,000 on advertising and acquired 20 customers:
CPA = $1,000 ÷ 20 = $50 per acquisition
What is a Good CPA?
A good CPA varies by industry and business model. Consider these factors:
- Customer Lifetime Value (LTV)
- Profit margins
- Industry benchmarks
- Campaign objectives
Use our Campaign Scheduler to plan campaigns during periods when CPAs are historically lower.
CPA Calculator
Advanced CPA Calculator (Multi-Channel)
Meta Ads
Google Ads
TikTok Ads
LinkedIn Ads
Amazon Ads
Channel Performance
| Channel | Spend | Acquisitions | CPA |
|---|---|---|---|
| Total (Blended) | - | - | - |
Industry Benchmarks
| Industry | Average CPA | Typical Range |
|---|---|---|
| E-commerce | $45.27 | $15.00 - $75.00 |
| B2B | $116.13 | $80.00 - $150.00 |
| Education | $72.00 | $45.00 - $100.00 |
| Finance | $84.00 | $50.00 - $125.00 |
Track your campaign performance using proper UTM parameters with our UTM Builder.
CPA Analysis
When analyzing your CPA, consider:
- Ad creative performance (validate with our Creative Specs Checker)
- Campaign targeting
- Landing page conversion rates
- Ad placement costs (check our CPM Calculator)
- Budget allocation (optimize with our Ad Budget Allocator)