Q3 2026 benchmarks · refreshed July 1

Know what a click costs before you buy it.

Free calculators and quarterly CPC, CPM and CPA benchmarks across 11 ad platforms and 8 industries. No signup, no gate — just the numbers and the math.

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11 platforms 8 industries 12 free tools 57 guides 10 named sources

The board · Q3 2026 USD · median

Median CPC and CPM, USD, refreshed 2026-07-01. Nulls shown as an em dash.
Platform	CPC	CPM
Programmatic Display	$0.55	$2.75
Google Display Network	$0.75	$3.50
YouTube Ads	—	$7.00
Meta Ads	$1.10	$7.80
TikTok Ads	—	$9.00
Pre-Roll Video	—	$15.00
Streaming Audio	—	$18.00
OTT (Over-The-Top)	—	$28.00
LinkedIn Ads	$6.50	$36.00
Bing Ads PPC	$2.71	—
Google Ads PPC	$5.42	—

Sorted by CPM · full table & sources next refresh 2026-10-01

12 tools · no account

Calculators & tools

Plan a budget, sanity-check a report, or build a tracking link. Each tool ships with the formula and a worked example.

ROASROAS calculatorRevenue ÷ ad spend, with targets→ CPMCPM calculatorCost per 1,000 impressions→ CPACPA calculatorCost per acquisition & channel mix→ CTRCTR calculatorClicks ÷ impressions→ CVRConversion rateVisitors to conversions→ BE·RBreak-even ROASMinimum ROAS to stay profitable→ MIXBudget allocatorSplit spend across channels→ DAYDaily budgetPace a monthly budget by day→ UTMUTM builderConsistent campaign tracking links→ SPECCreative specs checkerAd sizes & fatigue by platform→ SCHDCampaign schedulerFlight timing & A/B windows→ ICOFavicon generatorBrowser tab icons in every size→

9,750 comparisons

Compare any two platforms, in any industry.

Side-by-side CPC, CPM and estimated CPA, with the math shown. Pick two and we'll tell you which is cheaper for what.

Platform A vs Platform B

Most compared this quarter Meta Ads vs Google Ads PPC CPC $1.10 vs $5.42 -80% Meta Ads cheaper per click TikTok Ads vs Meta Ads CPM $9.00 vs $7.80 +15% TikTok Ads pricier per 1k LinkedIn Ads vs Meta Ads CPM $36.00 vs $7.80 +362% LinkedIn Ads pricier per 1k Google Ads PPC vs Bing Ads PPC CPC $5.42 vs $2.71 +100% Google Ads PPC pricier per click

Cost per acquisition · cross-platform

What a customer costs, by industry

Real-estate leads cost about 2.3× what a retail order does. Every industry page breaks this down per platform, with the cheapest channel called out.

All industry benchmarks

Retail $44.26

E-commerce $48.00

Healthcare $67.36

Finance $74.44

Education $77.48

Tech/SaaS $93.69

B2B $93.69

Real Estate $102.51

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57 guides

Latest guides

2026-04-01 benchmarks 10 min

TikTok vs Meta Ads: The Cost Comparison Has Flipped in 2026

TikTok CPM at $9.00 vs Meta CPM at $7.80 — see how the cost dynamics between these two social platforms have evolved. Full 2026 benchmark comparison and what it means for budget allocation.

2026-04-01 guides 11 min

Google Display Network vs Programmatic Display: Cost, Control, and Performance Compared

GDN and programmatic display are often confused but work very differently. Compare CPM ($3.50 vs $2.75), targeting capabilities, inventory, and brand safety to decide which is right for your campaigns.

2026-04-01 benchmarks 11 min

LinkedIn Advertising Costs: CPM, CPC, and ROI Benchmarks for 2026

LinkedIn CPM averages $36.00 and CPC $6.50 — the most expensive major ad platform. Here's when the cost is justified, how ROI works for B2B, and how to reduce CPC without sacrificing audience quality.

About the data

Weighted medians from ten named sources, refreshed every quarter.

Per-industry platform figures are estimates: baseline platform cost × (industry metric ÷ cross-industry average). Your account will differ — use these to set expectations, then check against your own reports.

Last refresh2026-07-01

Next refresh2026-10-01