Marketing Analytics Dashboard

Marketing Tools & Calculators

Free online tools to help optimize your marketing campaigns

Web Tools

Free calculators and utilities to optimize your digital marketing campaigns

ROAS Calculator

Calculate your Return on Ad Spend across multiple advertising platforms. Track performance for Meta, Google, TikTok, and Amazon ads.

Calculate ROAS
CPM Calculator

Calculate Cost Per Mille (CPM) for your ad campaigns. Compare costs across different platforms and optimize your ad spend.

Calculate CPM
CPA Calculator

Calculate your Cost Per Acquisition across different channels. Measure and optimize your customer acquisition costs.

Calculate CPA
Budget Allocator

Optimize your ad budget distribution between Meta and Google Ads based on campaign goals and performance benchmarks.

Allocate Budget
Daily Budget Calculator

Calculate daily advertising budgets for any campaign duration. Plan spending across custom date ranges or monthly periods.

Calculate Daily Budget
Creative Specs Checker

Validate ad creatives against platform guidelines and predict audience fatigue. Get refresh recommendations for optimal performance.

Check Creatives
Campaign Scheduler

Plan campaign schedules and design A/B tests. Get optimal timing recommendations and calculate required sample sizes.

Schedule Campaign
UTM Builder

Create and manage UTM parameters for your marketing campaigns. Track traffic sources and campaign performance accurately in Google Analytics.

Build UTM Links
Favicon Generator

Create professional favicons for your website. Generate multiple sizes and formats compatible with all modern browsers and devices.

Generate Favicon

2026 Advertising Benchmarks

Compare CPM and CPC data across 11 major advertising platforms and 8 industries. Get the latest benchmark insights to make data-driven campaign decisions.

Latest Guides

Learn strategies and tactics to improve your advertising campaigns

Google Ads Campaign Structure: From Keywords to Conversions
Guides
Google Ads Campaign Structure: From Keywords to Conversions

Learn the ideal Google Ads account structure for search, display, and YouTube campaigns. Match types, bidding strategies, and budget allocation that scales.

14 min read Read More
TikTok Advertising Guide: Creative-First Campaigns That Convert
Guides
TikTok Advertising Guide: Creative-First Campaigns That Convert

Master TikTok advertising with creative-first campaigns. Ad formats, targeting, budgets, and scaling strategies with real CPM benchmarks.

13 min read Read More
LinkedIn Advertising for B2B: When High CPM Actually Makes Sense
Guides
LinkedIn Advertising for B2B: When High CPM Actually Makes Sense

Why LinkedIn's $33.80 CPM delivers better B2B ROI than cheaper platforms. Ad formats, targeting, budget strategy, and pipeline measurement.

14 min read Read More