What is Daily Budget?
A daily budget is the average amount you're willing to spend each day on your advertising campaigns. It helps control your advertising costs and ensures consistent spending across your campaign duration. This is a crucial first step before using our Budget Allocator to distribute your budget across platforms.
Key Considerations:
- Campaign duration and total budget allocation
- Platform-specific spending patterns
- Peak vs. off-peak performance periods
- Audience availability and engagement times
Calculation Methods
Monthly Calculation
Using the standard 30.4-day month (365.25 ÷ 12):
Daily Budget = Total Monthly Budget ÷ 30.4
Total Budget = Daily Budget × 30.4
Custom Date Range
For specific campaign periods (use our Campaign Scheduler to plan optimal timing):
Daily Budget = Total Budget ÷ Number of Days
Total Budget = Daily Budget × Number of Days
Best Practices
1. Account for Spending Fluctuations
Most platforms may spend up to 2 times your daily budget on high-performing days while maintaining your average over time. Monitor your CPM rates to ensure efficient spending.
2. Consider Day-Parting
Adjust daily budgets based on peak performance hours and days of the week. Use our Campaign Scheduler to optimize your timing strategy.
3. Monitor and Adjust
Regularly review spending patterns and adjust daily budgets based on performance data. Track your ROAS to ensure your daily spend is generating positive returns.
4. Buffer for Special Events
Plan for increased competition and costs during holidays or special events.
Platform Specifics
Meta Ads
- Daily budget can be exceeded by up to 25% on high-performing days
- Monthly spending cap available for better control
- Supports lifetime budgets with daily pacing
- Monitor performance with our CPM Calculator to optimize spend
Google Ads
- Can spend up to 2 times daily budget on high-traffic days
- Monthly spending limit = Daily budget × 30.4
- Shared budgets available for multiple campaigns
- Use our Budget Allocator to optimize cross-platform spending
Pro Tip:
Start with a conservative daily budget and increase gradually based on performance data. This approach helps optimize spending while maintaining campaign effectiveness. Track your cost per acquisition to ensure profitability.