UTM Builder

UTM Builder

Choose Platform Preset (optional):

Website URL*

Enter the destination URL you want to track

Campaign Source*

The referrer (e.g., facebook, google)

Campaign Medium*

Marketing medium (e.g., cpc, email)

Campaign Name*

The name of your campaign (e.g., spring_sale)

Campaign Term (optional)

Identify paid search keywords

Campaign Content (optional)

Use to differentiate similar content

Generated URL

Your URL will appear here...

Google Analytics 4 Preview

Dimension	Value

UTM Quality Score 0%

UTM Tip

Consistent naming conventions make your analytics data more reliable and easier to analyze.

Saved UTM Library

No saved UTMs yet. Create a UTM and save it to your library!

UTM Templates

Choose a template to quickly populate common campaign types

Create Custom Template

Template Name

Bulk UTM Generator

Upload a CSV file to generate multiple UTM URLs at once

CSV Format Instructions

Your CSV should have the following columns:

base_url, utm_source, utm_medium, utm_campaign, utm_term, utm_content

Upload CSV File

Generated URLs (0)

Campaign	Generated URL	Actions

What are UTMs?

UTM parameters are tags added to URLs that help track the effectiveness of your marketing campaigns in Google Analytics and other analytics tools. These parameters help identify the source, medium, and campaign name for your website traffic.

The UTM Builder helps create these tracking parameters for your campaign URLs, ensuring accurate attribution of traffic and conversions. This is essential for measuring campaign performance metrics like ROAS and CPA.

UTM Parameters

Standard UTM parameters include:

Source: Traffic origin
Medium: Marketing medium
Campaign: Campaign name
Term: Keywords for paid search
Content: Ad variation for A/B testing (plan tests with our Campaign Scheduler)

UTM Parameters Explained

Parameter	Description	Example
utm_source	Identifies which site sent the traffic	google, facebook, newsletter
utm_medium	The marketing medium	cpc, banner, email
utm_campaign	The specific campaign name	spring_sale, product_launch
utm_term	Paid search keywords	running+shoes, marketing+software
utm_content	Used to differentiate similar content	logolink, textlink

Best Practices

Use lowercase: Keep parameters consistent by using lowercase letters
Avoid spaces: Use underscores or hyphens instead of spaces
Be consistent: Use the same naming conventions across campaigns
Keep it simple: Use clear, descriptive names that are easy to understand
Document your naming: Keep a record of your UTM naming conventions

Additional best practices for effective tracking:

Track creative variations (validate with our Creative Specs Checker)
Monitor campaign costs (calculate with our Daily Budget Calculator)
Optimize budget distribution (use our Ad Budget Allocator)

Common Examples

Facebook Ad Campaign

https://example.com/product?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale

Email Newsletter

https://example.com/blog?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_digest

LinkedIn Post

https://example.com/webinar?utm_source=linkedin&utm_medium=social&utm_campaign=webinar_2024