Bing Ads PPC VS OTT (Over-The-Top)

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Bing Ads PPC

Search advertising on Bing - often lower cost than Google

CPC
$1.54
CPM
N/A
Best For:
B2B audiences Older demographics Cost-conscious campaigns
Pricing: medium

OTT (Over-The-Top)

Connected TV and streaming platforms (Hulu, Roku, etc.)

CPC
N/A
CPM
$25.00
Best For:
Brand awareness Premium audiences Video storytelling
Pricing: high

Side-by-Side Comparison

Feature Bing Ads PPC OTT (Over-The-Top)
Cost Per Click (CPC) $1.54 N/A
Cost Per Thousand Impressions (CPM) N/A $25.00
Pricing Tier medium high

When to Use Each Platform

Choose Bing Ads PPC If:

  • You're targeting b2b audiences
  • You're targeting older demographics
  • You're targeting cost-conscious campaigns

Choose OTT (Over-The-Top) If:

  • You're targeting brand awareness
  • You're targeting premium audiences
  • You're targeting video storytelling

Calculate Your Costs

CPM Calculator

Calculate your cost per thousand impressions

Use Calculator

CPC Calculator

Calculate your cost per click

Use Calculator

ROAS Calculator

Calculate your return on ad spend

Use Calculator

Related Comparisons

Bing Ads PPC vs Google Ads PPC

Bing Ads PPC vs Google Display Network

Bing Ads PPC vs Streaming Audio

Data last updated: January 17, 2026