Bing Ads PPC VS Google Display Network

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Bing Ads PPC

Search advertising on Bing - often lower cost than Google

CPC
$1.54
CPM
N/A
Best For:
B2B audiences Older demographics Cost-conscious campaigns
Pricing: medium

Google Display Network

Display advertising across Google's network of partner sites

CPC
$0.63
Lower Cost
CPM
$2.80
Best For:
Brand awareness Remarketing Visual products
Pricing: low

Side-by-Side Comparison

Feature Bing Ads PPC Google Display Network
Cost Per Click (CPC) $1.54 $0.63
Cost Per Thousand Impressions (CPM) N/A $2.80
Pricing Tier medium low

When to Use Each Platform

Choose Bing Ads PPC If:

  • You're targeting b2b audiences
  • You're targeting older demographics
  • You're targeting cost-conscious campaigns

Choose Google Display Network If:

  • You're targeting brand awareness
  • You're targeting remarketing
  • You're targeting visual products
  • You want lower cost per click ($0.63 vs $1.54)

Calculate Your Costs

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CPC Calculator

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ROAS Calculator

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Data last updated: January 17, 2026