Guides
Browse articles in this category to learn strategies and tactics for your advertising campaigns.
Guides
Retargeting ROI Calculator: How to Measure ROAS for Retargeting Campaigns
Learn how to accurately calculate and measure ROAS specifically for retargeting campaigns. Includes industry benchmarks, common mistakes to avoid, and optimization strategies based on your performance data.
Retargeting Campaign Success Metrics: KPIs Beyond ROAS
Discover the key metrics that indicate retargeting campaign success beyond standard ROAS. Learn about frequency, view-through conversions, incremental lift, and platform-specific KPIs.
Multi-Platform Budget Allocation: Strategic Framework for Meta, Google & TikTok
Master budget allocation across multiple advertising platforms with the 70-20-10 rule. Learn when to reallocate budget between platforms and how to test new channels effectively.
Break-Even ROAS Calculator: Find Your Profitability Threshold
Calculate your break-even ROAS based on profit margins and understand the minimum return needed for profitable advertising. Includes formulas, examples, and bidding strategy guidance.
Minimum Ad Budget Guide: Platform Requirements for Meta, Google & TikTok
Understand minimum budget requirements for Meta, Google, and TikTok advertising. Learn why platforms need minimum spend and strategies for small budgets ($500-$2000/month).
Why Your CPM is Rising: Seasonality, Competition & Auction Dynamics Explained
Understand what causes CPM increases including seasonality, competition, auction dynamics, and platform algorithm changes. Learn strategies to combat rising CPMs effectively.
Ecommerce Ad Budget Planner: Calculate Your Monthly Advertising Spend
Strategic budget planning for ecommerce growth. Learn revenue-based budgeting, customer acquisition cost targeting, seasonal adjustments, and channel mix optimization.
Ecommerce Conversion Tracking Setup: Complete Implementation Guide
Complete guide to setting up conversion tracking for ecommerce stores. Covers Meta Pixel, Google Ads, TikTok Pixel, server-side tracking, and advanced implementations.
Attribution Models for Multi-Platform Campaigns: Complete Comparison
Comprehensive comparison of attribution models for multi-platform advertising. Learn about last-click, data-driven, and multi-touch attribution across Meta, Google, and TikTok.
CPA vs ROAS: Choosing the Right Primary Metric for Your Campaigns
Understand when to optimize for CPA versus ROAS. Learn how business models, campaign stages, and platforms affect metric selection with decision frameworks.
Ad Campaign Budget Planning Template: Complete Spreadsheet Guide
Build a comprehensive budget planning system with annual frameworks, monthly allocations, platform distribution, and performance-based adjustments. Includes template walkthrough.
Your First Facebook Ad Campaign: Setup Guide & Performance Red Flags
Complete guide for first-time Facebook advertisers. Learn essential setup steps, understand Meta metrics, identify performance red flags, and know when ads are underperforming.
Ad Creatives to ROI: The Complete Cross-Platform Tracking Guide
Master cross-platform advertising tracking. Learn pixel implementation, native analytics, true ROI calculation, and how to consolidate data across Facebook, Google, TikTok, and LinkedIn.
Optimize Your Ad Funnel on a Shoestring Budget: A Priority Guide
Learn how to optimize your ad funnel with limited budget. Master the priority framework, identify high-impact optimizations, and maximize ROI with minimal spend.
Which Ad Platform Works for Ecommerce (And How to Track Results)
Choose the right advertising platform for your ecommerce business. Compare Facebook, Google, TikTok, and Amazon with ecommerce-specific KPIs and tracking strategies.
How to Scale Profitable Ad Campaigns Without Killing Your ROAS
Learn the exact framework for expanding to new platforms (Instagram, TikTok, YouTube, LinkedIn) without destroying ROAS. Platform-specific testing budgets, scaling thresholds, and attribution fixes that reveal which channels actually drive conversions.
Retargeting ROI: Track Visitors Who Didn't Convert and Measure Results
Set up retargeting pixels, segment audiences by behavior, and measure what matters: ROAS benchmarks (2:1 to 4:1 for e-commerce), conversion tracking, and profitability metrics that reveal whether campaigns are profitable or bleeding budget.
CPM, CPA, and ROAS: The Metrics That Actually Matter (And How to Fix Them)
Most advertisers track CPM, CPA, and ROAS separately—but these three metrics form a connected system where optimizing one affects the others. Learn exactly how to calculate ROAS, what CPM benchmarks you should hit on each major platform, and the specific optimization strategies that improve all three metrics simultaneously.
Multi-Platform Ad Budget Allocation: Your Ecommerce Launch Strategy
Launching an ecommerce store across multiple advertising platforms requires strategic budget allocation. Learn the 70-20-10 rule for platform distribution, how to calculate daily minimums that actually generate data, and when to shift money between channels based on performance metrics.
Scale vs. Fix: When Your Ad Budget Needs More Money or Better Creative
Every advertiser faces the same question—should I spend more or change my ads? Learn the specific numbers that tell you when scaling budget will increase returns versus when creative fatigue is killing performance. Make data-driven decisions that maximize ROI.
How to Calculate Meta Ads Profitability: ROAS & Key Metrics
Most advertisers track clicks and impressions—but those metrics don't tell you if you're making money. Learn exactly how to calculate ROAS for your Meta campaigns, explains what the numbers actually mean for your bottom line, and reveals the profitability thresholds you need to hit.
Budget Optimization Guide | Maximize ROI with Smart Budget Allocation
Learn how to optimize your advertising budget with proven frameworks like the 70-20-10 rule, dayparting strategies, bid optimization, and scaling tactics.
Audience Targeting Guide | Segmentation Strategies for Better Ad Performance
Master audience targeting with comprehensive strategies for segmentation, custom audiences, lookalikes, and platform-specific targeting across Meta, Google, TikTok, and LinkedIn.
Retargeting Guide | Remarketing Strategies to Re-Engage Visitors
Complete guide to retargeting and remarketing campaigns. Learn pixel setup, audience segmentation, sequential messaging, and cross-platform retargeting strategies.
Complete Ad Campaign Planning Guide | Step-by-Step Workflow
Learn how to plan and execute a complete digital advertising campaign from budget allocation to performance measurement. Step-by-step guide using our free marketing tools.
Marketing Metrics Guide | CPM, CPA, ROAS Explained
Complete guide to marketing metrics: CPM, CPA, CPC, ROAS, and more. Learn how these metrics interconnect and when to use each one.
Advertising Platform Comparison | Meta vs Google vs TikTok
Compare Meta, Google, TikTok, LinkedIn, and Amazon advertising platforms. Learn when to use each platform based on your goals, budget, and audience.
Getting Started with Digital Advertising | First-Time Advertiser Guide
Complete guide for first-time advertisers. Learn how to set up your first campaign, choose platforms, set budgets, and track performance.
Attribution & Tracking Setup Guide | UTM Parameters & Conversion Tracking
Complete guide to setting up campaign tracking with UTM parameters and conversion tracking. Learn how to measure campaign performance accurately.