Marketing Guides & Articles
Learn how to plan, execute, and optimize your digital advertising campaigns with our comprehensive guides and best practices.
Showing 1–9 of 53 articles
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Google Ads Campaign Structure: From Keywords to Conversions
Learn the ideal Google Ads account structure for search, display, and YouTube campaigns. Match types, bidding strategies, and budget allocation that scales.
TikTok Advertising Guide: Creative-First Campaigns That Convert
Master TikTok advertising with creative-first campaigns. Ad formats, targeting, budgets, and scaling strategies with real CPM benchmarks.
LinkedIn Advertising for B2B: When High CPM Actually Makes Sense
Why LinkedIn's $33.80 CPM delivers better B2B ROI than cheaper platforms. Ad formats, targeting, budget strategy, and pipeline measurement.
YouTube Advertising Strategy: Video Ads That Drive Real Conversions
Build YouTube ad campaigns that convert. Ad formats, audience targeting, bidding strategies, and CPM benchmarks for video advertising.
Lead Generation Campaign Blueprint: From Click to Qualified Lead
Build lead gen campaigns that deliver qualified leads, not just clicks. Funnel architecture, platform selection, and cost-per-lead optimization.
Local Business Advertising: Drive Store Visits and Foot Traffic
Drive foot traffic with local advertising campaigns on Google and Meta. Geo-targeting, budget planning, and offline conversion tracking.
Product Launch Campaigns: The 90-Day Advertising Roadmap
Plan a 90-day product launch campaign across platforms. Pre-launch, launch week, and post-launch strategies with budget allocation by phase.
SaaS Advertising Guide: Free Trial to Paid Customer Campaigns
Build SaaS ad campaigns that drive free trials and convert to paid customers. Platform strategy, unit economics, and reducing CPA at scale.
Seasonal Advertising Strategy: Q4 Planning and Year-Round Optimization
Plan for seasonal CPM spikes and capitalize on peak buying periods. Q4 playbook, budget reallocation, and year-round seasonal framework.