Best Practices
Browse articles in this category to learn strategies and tactics for your advertising campaigns.
Best Practices
Frequency Caps by Platform: Optimal Settings for Meta, Google & TikTok
Platform-specific frequency cap recommendations for Meta, Google, and TikTok. Learn optimal frequency ranges by campaign objective and when to adjust caps.
How to Keep Ads Fresh Without Killing Your Conversion Rates
Systematic framework for refreshing ad creatives without hurting performance. Learn creative testing methodologies, rotation strategies, and how to scale winners while preventing fatigue.
How to Fix Stale Ad Creatives and Restore Campaign Performance
Stop creative fatigue before it tanks your campaigns. Learn the 60/40 rule, systematic rotation schedules, emergency tactics for performance recovery, and how to spot early warning signs of creative exhaustion.
Landing Page Optimization | CRO Best Practices for Ad Campaigns
Improve conversion rates from paid traffic with landing page optimization strategies including message match, CTA optimization, form design, and mobile optimization.
Creative Strategy Guide | Developing High-Performing Ad Creatives
Learn how to develop compelling ad creatives with proven frameworks for messaging, visual design, video ads, and testing strategies that drive conversions.
Creative Fatigue Guide | When to Refresh Your Ad Creatives
Learn how to detect creative fatigue, understand frequency caps, and know when to refresh your ad creatives for optimal performance.
A/B Testing Guide for Ad Campaigns | Statistical Significance & Best Practices
Complete guide to A/B testing ad campaigns. Learn about statistical significance, sample sizes, test duration, and when to scale winning variants.
Campaign Health Dashboard | Metrics to Monitor for Ad Success
Learn which metrics to monitor together for campaign health. Understand key performance indicators and when to take action.