Real-world CPC and CPM data across 11 major advertising platforms and 8 industries, refreshed quarterly. Start with a platform or an industry — each page has its own deep-dive hub.
Per-platform benchmark hubs — CPC, CPM, industry breakdowns, and comparisons.
Per-industry benchmark hubs — average CPC, CPM, CPA, and the best-performing platforms for each vertical.
Reference table — click any column header to sort.
| Platform | CPC | CPM | Best For | Pricing |
|---|---|---|---|---|
| Google Ads PPC | $5.42 | — | High intent searches, Local businesses, E-commerce | High |
| Bing Ads PPC | $2.71 | — | B2B audiences, Older demographics, Cost-conscious campaigns | Medium |
| Google Display Network | $0.75 | $3.50 | Brand awareness, Remarketing, Visual products | Low |
| Meta Ads | $1.10 | $7.80 | Social engagement, Mobile users, Visual brands | Low |
| TikTok Ads | — | $9.00 | Gen Z, Viral content, Creative brands | Medium |
| YouTube Ads | — | $7.00 | Video tutorials, Product demos, Long-form content | Low |
| LinkedIn Ads | $6.50 | $36.00 | B2B marketing, Professional services, Enterprise sales | High |
| OTT (Over-The-Top) | — | $28.00 | Brand awareness, Premium audiences, Video storytelling | High |
| Streaming Audio | — | $18.00 | Commuters, Podcast listeners, Music fans | Medium |
| Programmatic Display | $0.55 | $2.75 | Scale, Retargeting, Cost efficiency | Low |
| Pre-Roll Video | — | $15.00 | Video content, Brand storytelling, Engagement | Medium |
| Industry | Avg CPA | Avg CPM | Avg CPC | Conversion Rate | Competitiveness |
|---|---|---|---|---|---|
| E-commerce | $48.00 | $9.00 | $1.30 | 4.01% | High |
| B2B | $93.69 | $16.00 | $5.87 | 4.85% | Medium |
| Education | $77.48 | $12.50 | $4.81 | 13.14% | High |
| Finance | $74.44 | $18.50 | $3.39 | 2.64% | High |
| Healthcare | $67.36 | $14.50 | $6.17 | 6.94% | Medium |
| Retail | $44.26 | $7.50 | $2.27 | 6.01% | High |
| Tech/SaaS | $93.69 | $16.50 | $5.87 | 4.85% | High |
| Real Estate | $102.51 | $10.50 | $3.22 | 3.70% | Medium |
Benchmark data is refreshed quarterly. Numbers are weighted averages across the sources listed. Actual costs vary by geography, audience, ad quality, and seasonality.
Next update: October 1, 2026
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