Compare Advertising Platforms

Detailed cost comparisons with real 2026 benchmark data

9,751
Comparisons
11
Platforms
8
Industries

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Popular: Meta vs Google, LinkedIn vs Meta, TikTok vs Meta

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Platform vs Platform

55 comparisons

Compare two advertising platforms head-to-head

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Industry Benchmarks

112 comparisons

Compare advertising costs across industries

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Platform for Industry

528 comparisons

Best platform choices by industry

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Budget Comparisons

220 comparisons

Compare platforms at different budget levels

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Metric Comparisons

91 comparisons

CPM vs CPC, CPA, and more

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All Comparisons

9,751 pages

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Popular Platform Comparisons

Google Ads PPC VS Bing Ads PPC
CPC:
$2.69
CPC:
$1.54
Google Ads PPC VS Google Display Network
CPC:
$2.69
CPC:
$0.63
Google Ads PPC VS OTT (Over-The-Top)
CPC:
$2.69
CPC:
N/A
Google Ads PPC VS Streaming Audio
CPC:
$2.69
CPC:
N/A
Google Ads PPC VS Programmatic Display
CPC:
$2.69
CPC:
$0.50
Google Ads PPC VS Pre-Roll Video
CPC:
$2.69
CPC:
N/A
Google Ads PPC VS Meta Ads
CPC:
$2.69
CPC:
$0.97
Google Ads PPC VS TikTok Ads
CPC:
$2.69
CPC:
N/A
Google Ads PPC VS YouTube Ads
CPC:
$2.69
CPC:
N/A
Google Ads PPC VS LinkedIn Ads
CPC:
$2.69
CPC:
$5.26
Bing Ads PPC VS Google Display Network
CPC:
$1.54
CPC:
$0.63
Bing Ads PPC VS OTT (Over-The-Top)
CPC:
$1.54
CPC:
N/A

Showing 12 of 55 platform comparisons

Industry Benchmark Comparisons

E-commerce

Avg CPA:
$45.27

11 comparisons available

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B2B

Avg CPA:
$116.13

11 comparisons available

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Education

Avg CPA:
$72.00

11 comparisons available

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Finance

Avg CPA:
$84.00

11 comparisons available

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Healthcare

Avg CPA:
$65.00

11 comparisons available

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Retail

Avg CPA:
$38.00

11 comparisons available

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Tech/SaaS

Avg CPA:
$95.00

11 comparisons available

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Real Estate

Avg CPA:
$55.00

11 comparisons available

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Data last updated: January 17, 2026
All 9,751 comparison pages updated quarterly