Marketing Analytics Dashboard

Marketing Tools & Calculators

Free online tools to help optimize your marketing campaigns

Web Tools

Free calculators and utilities to optimize your digital marketing campaigns

ROAS Calculator

Calculate your Return on Ad Spend across multiple advertising platforms. Track performance for Meta, Google, TikTok, and Amazon ads.

Calculate ROAS
CPM Calculator

Calculate Cost Per Mille (CPM) for your ad campaigns. Compare costs across different platforms and optimize your ad spend.

Calculate CPM
CPA Calculator

Calculate your Cost Per Acquisition across different channels. Measure and optimize your customer acquisition costs.

Calculate CPA
Budget Allocator

Optimize your ad budget distribution between Meta and Google Ads based on campaign goals and performance benchmarks.

Allocate Budget
Daily Budget Calculator

Calculate daily advertising budgets for any campaign duration. Plan spending across custom date ranges or monthly periods.

Calculate Daily Budget
Creative Specs Checker

Validate ad creatives against platform guidelines and predict audience fatigue. Get refresh recommendations for optimal performance.

Check Creatives
Campaign Scheduler

Plan campaign schedules and design A/B tests. Get optimal timing recommendations and calculate required sample sizes.

Schedule Campaign
UTM Builder

Create and manage UTM parameters for your marketing campaigns. Track traffic sources and campaign performance accurately in Google Analytics.

Build UTM Links
Favicon Generator

Create professional favicons for your website. Generate multiple sizes and formats compatible with all modern browsers and devices.

Generate Favicon

2026 Advertising Benchmarks

Compare CPM and CPC data across 11 major advertising platforms and 8 industries. Get the latest benchmark insights to make data-driven campaign decisions.

Latest Guides

Learn strategies and tactics to improve your advertising campaigns

Retargeting ROI Calculator: How to Measure ROAS for Retargeting Campaigns
Guides
Retargeting ROI Calculator: How to Measure ROAS for Retargeting Campaigns

Learn how to accurately calculate and measure ROAS specifically for retargeting campaigns. Includes industry benchmarks, common mistakes to avoid, and optimization strategies based on your performance data.

12 min read Read More
Retargeting Campaign Success Metrics: KPIs Beyond ROAS
Guides
Retargeting Campaign Success Metrics: KPIs Beyond ROAS

Discover the key metrics that indicate retargeting campaign success beyond standard ROAS. Learn about frequency, view-through conversions, incremental lift, and platform-specific KPIs.

11 min read Read More
Multi-Platform Budget Allocation: Strategic Framework for Meta, Google & TikTok
Guides
Multi-Platform Budget Allocation: Strategic Framework for Meta, Google & TikTok

Master budget allocation across multiple advertising platforms with the 70-20-10 rule. Learn when to reallocate budget between platforms and how to test new channels effectively.

13 min read Read More