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Benchmarks Published 2026-04-01 Updated 2026-04-01 10 min read

TikTok vs Meta Ads: The Cost Comparison Has Flipped in 2026

TikTok CPM at $4.07 vs Meta CPM at $9.24 — see how the cost dynamics between these two social platforms have evolved. Full 2026 benchmark comparison and what it means for budget allocation.