Google Display Network averages $0.82 CPC and $3.64 CPM. Programmatic Display averages $0.65 CPC and $3.25 CPM. Analysis for Q4 2026 in 2026.
Display advertising across Google's network of partner sites
Automated display ad buying across multiple exchanges
| Feature | Google Display Network | Programmatic Display |
|---|---|---|
| Cost Per Click (CPC) | $0.82 | $0.65 |
| Cost Per Thousand Impressions (CPM) | $3.64 | $3.25 |
| Pricing Tier | low | low |