Google Display Network VS OTT (Over-The-Top)

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Google Display Network

Display advertising across Google's network of partner sites

CPC
$0.63
CPM
$2.80
Lower Cost
Best For:
Brand awareness Remarketing Visual products
Pricing: low

OTT (Over-The-Top)

Connected TV and streaming platforms (Hulu, Roku, etc.)

CPC
N/A
CPM
$25.00
Best For:
Brand awareness Premium audiences Video storytelling
Pricing: high

Side-by-Side Comparison

Feature Google Display Network OTT (Over-The-Top)
Cost Per Click (CPC) $0.63 N/A
Cost Per Thousand Impressions (CPM) $2.80 $25.00
Pricing Tier low high

When to Use Each Platform

Choose Google Display Network If:

  • You're targeting brand awareness
  • You're targeting remarketing
  • You're targeting visual products
  • You want lower cost per thousand impressions ($2.80 vs $25.00)

Choose OTT (Over-The-Top) If:

  • You're targeting brand awareness
  • You're targeting premium audiences
  • You're targeting video storytelling

Calculate Your Costs

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CPC Calculator

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ROAS Calculator

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CTR Calculator

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Conversion Rate Calculator

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Break-Even ROAS

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Data last updated: January 17, 2026