Google Ads PPC VS Bing Ads PPC

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Google Ads PPC

Search advertising on Google - pay per click on search results

CPC
$2.69
CPM
N/A
Best For:
High intent searches Local businesses E-commerce
Pricing: high

Bing Ads PPC

Search advertising on Bing - often lower cost than Google

CPC
$1.54
Lower Cost
CPM
N/A
Best For:
B2B audiences Older demographics Cost-conscious campaigns
Pricing: medium

Side-by-Side Comparison

Feature Google Ads PPC Bing Ads PPC
Cost Per Click (CPC) $2.69 $1.54
Cost Per Thousand Impressions (CPM) N/A N/A
Pricing Tier high medium

When to Use Each Platform

Choose Google Ads PPC If:

  • You're targeting high intent searches
  • You're targeting local businesses
  • You're targeting e-commerce

Choose Bing Ads PPC If:

  • You're targeting b2b audiences
  • You're targeting older demographics
  • You're targeting cost-conscious campaigns
  • You want lower cost per click ($1.54 vs $2.69)

Calculate Your Costs

CPM Calculator

Calculate your cost per thousand impressions

Use Calculator

CPC Calculator

Calculate your cost per click

Use Calculator

ROAS Calculator

Calculate your return on ad spend

Use Calculator

Related Comparisons

Google Ads PPC vs Google Display Network

Google Ads PPC vs OTT (Over-The-Top)

Google Ads PPC vs Streaming Audio

Data last updated: January 17, 2026