Google Ads PPC VS OTT (Over-The-Top)

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Google Ads PPC

Search advertising on Google - pay per click on search results

CPC
$2.69
CPM
N/A
Best For:
High intent searches Local businesses E-commerce
Pricing: high

OTT (Over-The-Top)

Connected TV and streaming platforms (Hulu, Roku, etc.)

CPC
N/A
CPM
$25.00
Best For:
Brand awareness Premium audiences Video storytelling
Pricing: high

Side-by-Side Comparison

Feature Google Ads PPC OTT (Over-The-Top)
Cost Per Click (CPC) $2.69 N/A
Cost Per Thousand Impressions (CPM) N/A $25.00
Pricing Tier high high

When to Use Each Platform

Choose Google Ads PPC If:

  • You're targeting high intent searches
  • You're targeting local businesses
  • You're targeting e-commerce

Choose OTT (Over-The-Top) If:

  • You're targeting brand awareness
  • You're targeting premium audiences
  • You're targeting video storytelling

Calculate Your Costs

CPM Calculator

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CPC Calculator

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ROAS Calculator

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Data last updated: January 17, 2026