Google Ads PPC averages $5.42 CPC and N/A CPM. Streaming Audio averages N/A CPC and $18.00 CPM. Side-by-side cost and performance breakdown for 2026.
Search advertising on Google - pay per click on search results
Spotify, Pandora, and other audio streaming platforms
| Feature | Google Ads PPC | Streaming Audio |
|---|---|---|
| Cost Per Click (CPC) | $5.42 | N/A |
| Cost Per Thousand Impressions (CPM) | N/A | $18.00 |
| Pricing Tier | high | medium |