Google Ads PPC VS Streaming Audio

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Google Ads PPC

Search advertising on Google - pay per click on search results

CPC
$2.69
CPM
N/A
Best For:
High intent searches Local businesses E-commerce
Pricing: high

Streaming Audio

Spotify, Pandora, and other audio streaming platforms

CPC
N/A
CPM
$18.00
Best For:
Commuters Podcast listeners Music fans
Pricing: medium

Side-by-Side Comparison

Feature Google Ads PPC Streaming Audio
Cost Per Click (CPC) $2.69 N/A
Cost Per Thousand Impressions (CPM) N/A $18.00
Pricing Tier high medium

When to Use Each Platform

Choose Google Ads PPC If:

  • You're targeting high intent searches
  • You're targeting local businesses
  • You're targeting e-commerce

Choose Streaming Audio If:

  • You're targeting commuters
  • You're targeting podcast listeners
  • You're targeting music fans

Calculate Your Costs

CPM Calculator

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CPC Calculator

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ROAS Calculator

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Google Ads PPC vs OTT (Over-The-Top)

Data last updated: January 17, 2026