Google Ads PPC averages $2.69 CPC and N/A CPM. Google Display Network averages $0.63 CPC and $2.80 CPM. Side-by-side cost and performance breakdown for 2026.
Search advertising on Google - pay per click on search results
Display advertising across Google's network of partner sites
| Feature | Google Ads PPC | Google Display Network |
|---|---|---|
| Cost Per Click (CPC) | $2.69 | $0.63 |
| Cost Per Thousand Impressions (CPM) | N/A | $2.80 |
| Pricing Tier | high | low |