Google Ads PPC VS Pre-Roll Video

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Google Ads PPC

Search advertising on Google - pay per click on search results

CPC
$2.69
CPM
N/A
Best For:
High intent searches Local businesses E-commerce
Pricing: high

Pre-Roll Video

Video ads that play before online content

CPC
N/A
CPM
$15.00
Best For:
Video content Brand storytelling Engagement
Pricing: medium

Side-by-Side Comparison

Feature Google Ads PPC Pre-Roll Video
Cost Per Click (CPC) $2.69 N/A
Cost Per Thousand Impressions (CPM) N/A $15.00
Pricing Tier high medium

When to Use Each Platform

Choose Google Ads PPC If:

  • You're targeting high intent searches
  • You're targeting local businesses
  • You're targeting e-commerce

Choose Pre-Roll Video If:

  • You're targeting video content
  • You're targeting brand storytelling
  • You're targeting engagement

Calculate Your Costs

CPM Calculator

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CPC Calculator

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ROAS Calculator

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Data last updated: January 17, 2026