Marketing Guides & Articles
Learn how to plan, execute, and optimize your digital advertising campaigns with our comprehensive guides and best practices.
Showing 19–27 of 53 articles
Page 3 of 6
Ecommerce Ad Budget Planner: Calculate Your Monthly Advertising Spend
Strategic budget planning for ecommerce growth. Learn revenue-based budgeting, customer acquisition cost targeting, seasonal adjustments, and channel mix optimization.
Low ROAS Diagnosis: Is It High CPM, Low Conversion or Creative Fatigue?
Systematically diagnose low ROAS problems. Learn to identify whether high CPM, low conversion rates, or creative fatigue is causing poor performance with platform-specific checklists.
Declining ROAS Troubleshooting: Step-by-Step Recovery Guide
Complete recovery guide for declining ROAS with week-by-week action plan. Includes creative refresh strategies, audience adjustments, and prevention tactics.
Frequency Caps by Platform: Optimal Settings for Meta, Google & TikTok
Platform-specific frequency cap recommendations for Meta, Google, and TikTok. Learn optimal frequency ranges by campaign objective and when to adjust caps.
Ecommerce Conversion Tracking Setup: Complete Implementation Guide
Complete guide to setting up conversion tracking for ecommerce stores. Covers Meta Pixel, Google Ads, TikTok Pixel, server-side tracking, and advanced implementations.
Attribution Models for Multi-Platform Campaigns: Complete Comparison
Comprehensive comparison of attribution models for multi-platform advertising. Learn about last-click, data-driven, and multi-touch attribution across Meta, Google, and TikTok.
CPA vs ROAS: Choosing the Right Primary Metric for Your Campaigns
Understand when to optimize for CPA versus ROAS. Learn how business models, campaign stages, and platforms affect metric selection with decision frameworks.
Ad Campaign Budget Planning Template: Complete Spreadsheet Guide
Build a comprehensive budget planning system with annual frameworks, monthly allocations, platform distribution, and performance-based adjustments. Includes template walkthrough.
Your First Facebook Ad Campaign: Setup Guide & Performance Red Flags
Complete guide for first-time Facebook advertisers. Learn essential setup steps, understand Meta metrics, identify performance red flags, and know when ads are underperforming.