Video ads that play before online content
Rough top-line math using platform averages. Real campaigns will vary with targeting, creative, and industry — see the by-industry table below for refined figures.
Side-by-side cost and use-case breakdowns against the most common alternatives.
Per-industry estimates derived by scaling Pre-Roll Video's baseline costs by each industry's multiplier relative to the cross-industry average. Click any industry to see the full side-by-side comparison.
Estimates derived from baseline platform cost × (industry metric ÷ cross-industry average). For exact figures from your account, run a search query report or campaign benchmark export.
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
Pre-roll (the video ad before online video content, non-YouTube) is CPM-priced at $12–20, sold through DSPs against a video inventory pool separate from social. Skippable and non-skippable formats coexist; non-skippable commands a 20–30% CPM premium.
15s (most common), 6s bumper, or 30s. 1920×1080 16:9, 24 or 30fps, H.264. Captions and audio-off usability increasingly required as autoplay-muted becomes default.
$3K–5K/month for standalone pre-roll; often bundled with programmatic display or OTT in a single video-inclusive DSP buy.
Free, no-signup tools to model your Pre-Roll Video campaigns.