Automated display ad buying across multiple exchanges
Rough top-line math using platform averages. Real campaigns will vary with targeting, creative, and industry — see the by-industry table below for refined figures.
Side-by-side cost and use-case breakdowns against the most common alternatives.
Per-industry estimates derived by scaling Programmatic Display's baseline costs by each industry's multiplier relative to the cross-industry average. Click any industry to see the full side-by-side comparison.
| Industry | Est. CPC | Est. CPM | Industry CPA | |
|---|---|---|---|---|
| E-commerce | $0.17 | $1.89 | $48.00 | Details |
| B2B | $0.79 | $3.35 | $93.69 | Details |
| Education | $0.64 | $2.62 | $77.48 | Details |
| Finance | $0.45 | $3.88 | $74.44 | Details |
| Healthcare | $0.83 | $3.04 | $67.36 | Details |
| Retail | $0.30 | $1.57 | $44.26 | Details |
| Tech/SaaS | $0.79 | $3.46 | $93.69 | Details |
| Real Estate | $0.43 | $2.20 | $102.51 | Details |
Estimates derived from baseline platform cost × (industry metric ÷ cross-industry average). For exact figures from your account, run a search query report or campaign benchmark export.
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
Programmatic display buys the same display inventory as GDN plus long-tail supply-side sources (AppNexus, Xandr, Magnite) through a demand-side platform. Every impression is a real-time auction. CPMs are the lowest of any channel ($2–5) but so is attention.
All standard IAB banner sizes: 300×250, 728×90, 160×600, 320×50 mobile, plus HTML5 rich media for higher-tier placements. Video pre-roll in the same DSP: 15s/30s at 1080p.
$3K–5K/month is the practical DSP minimum. Retargeting on programmatic is where small budgets get outsized ROI.
Free, no-signup tools to model your Programmatic Display campaigns.