- Home
- Benchmarks
- Google Display Network
Google Display Network benchmarks, 2026
Display advertising across Google's network of partner sites — $0.75 a click and $3.50 per thousand — with Retail and E-commerce pulling the strongest returns.
E-commerce Top-3 platform in 3 of 8 industries
With $ a month on Google Display Network, you'd buy roughly…
At the medians above. Change the budget; the figures update. For a finer rate, use the table below or the CPM calculator.
Google Display Network against the alternatives
Google Display Network costs by industry
Estimated by scaling Google Display Network's baseline by each industry's cost multiplier. Sorted by CPC; the row in amber is the cheapest lane.
| Industry | Est. CPC | Est. CPM | Industry CPA | |
|---|---|---|---|---|
| E-commerce | $0.24 | $2.40 | $48.00 | → |
| Retail | $0.41 | $2.00 | $44.26 | → |
| Real Estate | $0.59 | $2.80 | $102.51 | → |
| Finance | $0.62 | $4.93 | $74.44 | → |
| Education | $0.88 | $3.33 | $77.48 | → |
| B2B | $1.07 | $4.27 | $93.69 | → |
| Tech/SaaS | $1.07 | $4.40 | $93.69 | → |
| Healthcare | $1.13 | $3.87 | $67.36 | → |
How Google Display Network actually bills you
Billing
GDN buys impressions across 2M+ publisher sites via a real-time auction. You can bid CPC or CPM depending on the campaign goal. CPCs are 4–7x lower than search, but conversion rates are also lower — it's a top-of-funnel channel, not a decision-point channel.
Creative
Responsive Display Ads: 15 images (1200×628 landscape, 1200×1200 square, 1200×1500 portrait), 5 logos, 5 short headlines (30ch), 5 long headlines (90ch), 5 descriptions (90ch). Google auto-assembles.
Minimum viable spend
$30–75/day gets a display campaign to statistical signal, though retargeting audiences reach signal faster and are the recommended entry point for smaller budgets.