Display advertising across Google's network of partner sites
Rough top-line math using platform averages. Real campaigns will vary with targeting, creative, and industry — see the by-industry table below for refined figures.
Side-by-side cost and use-case breakdowns against the most common alternatives.
Per-industry estimates derived by scaling Google Display Network's baseline costs by each industry's multiplier relative to the cross-industry average. Click any industry to see the full side-by-side comparison.
| Industry | Est. CPC | Est. CPM | Industry CPA | |
|---|---|---|---|---|
| E-commerce | $0.24 | $2.40 | $48.00 | Details |
| B2B | $1.07 | $4.27 | $93.69 | Details |
| Education | $0.88 | $3.33 | $77.48 | Details |
| Finance | $0.62 | $4.93 | $74.44 | Details |
| Healthcare | $1.13 | $3.87 | $67.36 | Details |
| Retail | $0.41 | $2.00 | $44.26 | Details |
| Tech/SaaS | $1.07 | $4.40 | $93.69 | Details |
| Real Estate | $0.59 | $2.80 | $102.51 | Details |
Estimates derived from baseline platform cost × (industry metric ÷ cross-industry average). For exact figures from your account, run a search query report or campaign benchmark export.
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
GDN buys impressions across 2M+ publisher sites via a real-time auction. You can bid CPC or CPM depending on the campaign goal. CPCs are 4–7x lower than search, but conversion rates are also lower — it's a top-of-funnel channel, not a decision-point channel.
Responsive Display Ads: 15 images (1200×628 landscape, 1200×1200 square, 1200×1500 portrait), 5 logos, 5 short headlines (30ch), 5 long headlines (90ch), 5 descriptions (90ch). Google auto-assembles.
$30–75/day gets a display campaign to statistical signal, though retargeting audiences reach signal faster and are the recommended entry point for smaller budgets.
Free, no-signup tools to model your Google Display Network campaigns.