Banking, loans, insurance - highly regulated and competitive
The three platforms with the strongest historical performance for Finance campaigns. Click a card to see the full platform benchmark hub.
Search advertising on Google - pay per click on search results
B2B professional network advertising - premium pricing
Automated display ad buying across multiple exchanges
The current benchmark dataset tracks Finance at the industry-aggregate level (the KPIs above) rather than platform-by-platform within this vertical. For platform-level CPC and CPM comparisons across the full list of 11 platforms, head to the main benchmarks reference.
Finance is one of the most regulated categories in digital ads — expect additional creative review, restricted targeting (age, income, geo), and mandatory disclaimers on Meta, Google, and LinkedIn. Retargeting is limited or blocked for sensitive verticals (mortgages, credit, insurance) under Meta's Special Ad Categories. Bid competitively on Google search but budget for a longer approval timeline before launching.
Finance benchmark data is refreshed quarterly. The current dataset was last updated July 1, 2026.
Next scheduled update: October 1, 2026.
Free calculators to plan, measure, and optimize Finance campaigns.