Medical services and products - compliance considerations required
The three platforms with the strongest historical performance for Healthcare campaigns. Click a card to see the full platform benchmark hub.
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads
Video advertising on YouTube - skippable and non-skippable
The current benchmark dataset tracks Healthcare at the industry-aggregate level (the KPIs above) rather than platform-by-platform within this vertical. For platform-level CPC and CPM comparisons across the full list of 11 platforms, head to the main benchmarks reference.
HIPAA compliance is the single largest constraint: Meta and Google both disallow using health-condition data for retargeting, and Meta's Special Ad Category restricts audience granularity for anything health-adjacent. Google Ads has additional certification requirements for prescription products and telehealth. Expect higher CPCs on symptom / condition keywords due to compliance-driven advertiser competition on a smaller keyword pool.
Healthcare benchmark data is refreshed quarterly. The current dataset was last updated July 1, 2026.
Next scheduled update: October 1, 2026.
Free calculators to plan, measure, and optimize Healthcare campaigns.