Spotify, Pandora, and other audio streaming platforms
Rough top-line math using platform averages. Real campaigns will vary with targeting, creative, and industry — see the by-industry table below for refined figures.
Side-by-side cost and use-case breakdowns against the most common alternatives.
Per-industry estimates derived by scaling Streaming Audio's baseline costs by each industry's multiplier relative to the cross-industry average. Click any industry to see the full side-by-side comparison.
Estimates derived from baseline platform cost × (industry metric ÷ cross-industry average). For exact figures from your account, run a search query report or campaign benchmark export.
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
Spotify, Pandora, iHeart, and podcast networks sell audio ads on CPM. Rates run $15–25 depending on demographic targeting depth. Podcast host-read ads bill differently (flat fee per episode + CPM top-up), but programmatic streaming audio is standard CPM.
15s or 30s audio, .mp3 or .wav, 128kbps+ recommended, with a companion display banner (300×250) for the app UI. Sound design matters more than script — this is background-attention media.
$2K–5K/month gets meaningful reach on Spotify's self-serve platform. Podcast-network buys typically start at $10K/month for host-read integration.
Free, no-signup tools to model your Streaming Audio campaigns.