Software and technology services - emphasis on free trials and demos
The three platforms with the strongest historical performance for Tech/SaaS campaigns. Click a card to see the full platform benchmark hub.
B2B professional network advertising - premium pricing
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads
The current benchmark dataset tracks Tech/SaaS at the industry-aggregate level (the KPIs above) rather than platform-by-platform within this vertical. For platform-level CPC and CPM comparisons across the full list of 11 platforms, head to the main benchmarks reference.
SaaS marketing hinges on the free-trial or demo funnel more than on the initial ad click, so CPA is best measured against activated trial → paid conversion, not signup alone. LinkedIn drives higher-intent leads but Google search on category and competitor terms is usually the highest-ROI channel. Product-Qualified-Lead (PQL) scoring downstream of the ad click matters more than the ad-level cost metrics.
Tech/SaaS benchmark data is refreshed quarterly. The current dataset was last updated July 1, 2026.
Next scheduled update: October 1, 2026.
Free calculators to plan, measure, and optimize Tech/SaaS campaigns.