Last updated July 1, 2026 medium pricing Gen Z Viral content Creative brands

TikTok Ads Benchmarks 2026

Short-form video advertising on TikTok

Avg. CPM
$9.00
Cost per 1,000 impressions
How to read this page: These benchmarks are weighted averages from multiple data sources (see /benchmarks for the full data dictionary). Your actual TikTok Ads costs will vary by industry, audience size, geography, ad quality score, and seasonality. Use the table below to find figures specific to your industry, and the calculators near the bottom to plan against your own targets.

TikTok Ads Benchmarks by Industry

Per-industry estimates derived by scaling TikTok Ads's baseline costs by each industry's multiplier relative to the cross-industry average. Click any industry to see the full side-by-side comparison.

Industry Est. CPM Industry CPA Top 3?
E-commerce $6.17 $48.00 — Details
B2B $10.97 $93.69 — Details
Education $8.57 $77.48 — Details
Finance $12.69 $74.44 — Details
Healthcare $9.94 $67.36 — Details
Retail $5.14 $44.26 — Details
Tech/SaaS $11.31 $93.69 — Details
Real Estate $7.20 $102.51 — Details

Estimates derived from baseline platform cost × (industry metric ÷ cross-industry average). For exact figures from your account, run a search query report or campaign benchmark export.

Compare TikTok Ads with Other Platforms

Side-by-side cost and use-case breakdowns against the most common alternatives.

TikTok Ads vs Google Display Network

CPM: $9.00 vs $3.50

Display advertising across Google's network of partner sites

Full comparison

TikTok Ads vs OTT (Over-The-Top)

CPM: $9.00 vs $28.00

Connected TV and streaming platforms (Hulu, Roku, etc.)

Full comparison

TikTok Ads vs Streaming Audio

CPM: $9.00 vs $18.00

Spotify, Pandora, and other audio streaming platforms

Full comparison

TikTok Ads vs Programmatic Display

CPM: $9.00 vs $2.75

Automated display ad buying across multiple exchanges

Full comparison

TikTok Ads vs Pre-Roll Video

CPM: $9.00 vs $15.00

Video ads that play before online content

Full comparison

TikTok Ads vs Meta Ads

CPM: $9.00 vs $7.80

Facebook and Instagram advertising - highly targetable social ads

Full comparison
View all platform comparisons

Calculators for TikTok Ads

Free, no-signup tools to model your TikTok Ads campaigns.

ROAS Calculator

Return on Ad Spend across any platform.

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CPM Calculator

Cost per 1,000 impressions.

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CPA Calculator

Cost per acquisition / conversion.

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CTR Calculator

Click-through rate from impressions & clicks.

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Conversion Rate Calculator

Conversion rate from visitors & conversions.

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Break-Even ROAS

Minimum ROAS to break even by margin.

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Related Articles on TikTok Ads

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Minimum Ad Budget Guide: Platform Requirements for Meta, Google & TikTok

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TikTok Advertising Guide: Creative-First Campaigns That Convert

Master TikTok advertising with creative-first campaigns. Ad formats, targeting, budgets, and scaling strategies with real CPM benchmarks.

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TikTok vs Meta Ads: The Cost Comparison Has Flipped in 2026

TikTok CPM has dropped to $5.50 while Meta CPM has risen to $13.50 — the cost gap between these two platforms has reversed. See the full 2026 benchmark comparison and what it means for budget allocation.

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YouTube Advertising Strategy: Video Ads That Drive Real Conversions

Build YouTube ad campaigns that convert. Ad formats, audience targeting, bidding strategies, and CPM benchmarks for video advertising.

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Which Ad Platform Works for Ecommerce (And How to Track Results)

Choose the right advertising platform for your ecommerce business. Compare Facebook, Google, TikTok, and Amazon with ecommerce-specific KPIs and tracking strategies.

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Frequently Asked Questions

The current average CPM (cost per 1,000 impressions) on TikTok Ads is $9.00, based on the most recent benchmark dataset (updated July 2026). CPM tends to be higher for narrow targeting and premium placements; broader campaigns generally see lower CPMs.

On a CPM basis, Meta Ads is the lower-cost option of the two, with a difference of roughly 15%. Cost shouldn't be the only factor though — audience fit, conversion intent, and creative format matter just as much. Use our side-by-side comparison to weigh the trade-offs.

TikTok Ads is typically a strong fit for: Gen Z, Viral content, Creative brands. While the platform isn't in the cross-industry top-three for any single vertical, it's a common complement to higher-intent channels and works well when the use case matches the strengths listed above.

Benchmark data on this page is refreshed quarterly. The current dataset was last updated on July 1, 2026. The next scheduled refresh is October 1, 2026.

Explore More

View all 11 platforms

Full benchmarks data & comparison charts.

Industry breakdowns

Browse benchmark data sliced by industry.

Free calculators

ROAS, CPM, CPA, CTR, and more.