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Retail advertising benchmarks, 2026
Physical retail stores - often combines online and offline tracking — $44.26 CPA, $2.27 a click, $7.50 per thousand. Cheapest platform on the board: Programmatic Display.
With $ a month in Retail, you'd buy roughly…
At the medians above. Change the budget; the figures update. For a finer rate, use the table below or the CPM calculator.
Retail against other industries
What Retail costs on each platform
Estimated by scaling each platform's baseline by this industry's cost multiplier. Sorted by CPC; the row in amber is the cheapest platform.
| Platform | Est. CPC | Est. CPM | |
|---|---|---|---|
| Programmatic Display | $0.30 | $1.57 | → |
| Google Display Network | $0.41 | $2.00 | → |
| Meta Ads | $0.61 | $4.46 | → |
| Bing Ads PPC | $1.50 | — | → |
| Google Ads PPC | $2.99 | — | → |
| LinkedIn Ads | $3.59 | $20.57 | → |
| YouTube Ads | — | $4.00 | → |
| TikTok Ads | — | $5.14 | → |
| Pre-Roll Video | — | $8.57 | → |
| Streaming Audio | — | $10.29 | → |
| OTT (Over-The-Top) | — | $16.00 | → |
What moves cost in Retail
Considerations for Retail
Retail benchmarks blur the online / offline line — most in-store revenue never makes it back to the ad platform, so pure ROAS metrics underestimate performance. Local Inventory Ads (Google) and Advantage+ Local Awareness (Meta) close some of that gap, and store-visit conversions from Google are worth turning on. Peak seasons (Q4, back-to-school) can double CPMs — budget flexibly around them.
Best-performing platforms
Retail historically performs strongest on Meta Ads, Google Display Network, Programmatic Display. Those three sit in the industry's top-platform list in the latest dataset.
Conversion rate
Retail converts at 6.01% on average. Pair that with the CPA above when you size a budget.