Physical retail stores - often combines online and offline tracking
The three platforms with the strongest historical performance for Retail campaigns. Click a card to see the full platform benchmark hub.
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites
Automated display ad buying across multiple exchanges
The current benchmark dataset tracks Retail at the industry-aggregate level (the KPIs above) rather than platform-by-platform within this vertical. For platform-level CPC and CPM comparisons across the full list of 11 platforms, head to the main benchmarks reference.
Retail benchmarks blur the online / offline line — most in-store revenue never makes it back to the ad platform, so pure ROAS metrics underestimate performance. Local Inventory Ads (Google) and Advantage+ Local Awareness (Meta) close some of that gap, and store-visit conversions from Google are worth turning on. Peak seasons (Q4, back-to-school) can double CPMs — budget flexibly around them.
Retail benchmark data is refreshed quarterly. The current dataset was last updated July 1, 2026.
Next scheduled update: October 1, 2026.
Free calculators to plan, measure, and optimize Retail campaigns.