Last updated July 1, 2026 medium pricing B2B audiences Older demographics Cost-conscious campaigns

Bing Ads PPC Benchmarks 2026

Search advertising on Bing - often lower cost than Google

Avg. CPC
$2.71
Cost per click
How to read this page: These benchmarks are weighted averages from multiple data sources (see /benchmarks for the full data dictionary). Your actual Bing Ads PPC costs will vary by industry, audience size, geography, ad quality score, and seasonality. Use the table below to find figures specific to your industry, and the calculators near the bottom to plan against your own targets.

Bing Ads PPC Benchmarks by Industry

Per-industry estimates derived by scaling Bing Ads PPC's baseline costs by each industry's multiplier relative to the cross-industry average. Click any industry to see the full side-by-side comparison.

Industry Est. CPC Industry CPA Top 3?
E-commerce $0.86 $48.00 — Details
B2B $3.87 $93.69 — Details
Education $3.17 $77.48 — Details
Finance $2.23 $74.44 — Details
Healthcare $4.07 $67.36 — Details
Retail $1.50 $44.26 — Details
Tech/SaaS $3.87 $93.69 — Details
Real Estate $2.12 $102.51 — Details

Estimates derived from baseline platform cost × (industry metric ÷ cross-industry average). For exact figures from your account, run a search query report or campaign benchmark export.

Compare Bing Ads PPC with Other Platforms

Side-by-side cost and use-case breakdowns against the most common alternatives.

Bing Ads PPC vs Google Ads PPC

CPC: $2.71 vs $5.42

Search advertising on Google - pay per click on search results

Full comparison

Bing Ads PPC vs Google Display Network

CPC: $2.71 vs $0.75

Display advertising across Google's network of partner sites

Full comparison

Bing Ads PPC vs Programmatic Display

CPC: $2.71 vs $0.55

Automated display ad buying across multiple exchanges

Full comparison

Bing Ads PPC vs Meta Ads

CPC: $2.71 vs $1.10

Facebook and Instagram advertising - highly targetable social ads

Full comparison

Bing Ads PPC vs LinkedIn Ads

CPC: $2.71 vs $6.50

B2B professional network advertising - premium pricing

Full comparison

Bing Ads PPC vs OTT (Over-The-Top)

Connected TV and streaming platforms (Hulu, Roku, etc.)

Full comparison
View all platform comparisons

Calculators for Bing Ads PPC

Free, no-signup tools to model your Bing Ads PPC campaigns.

ROAS Calculator

Return on Ad Spend across any platform.

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CPM Calculator

Cost per 1,000 impressions.

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CPA Calculator

Cost per acquisition / conversion.

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CTR Calculator

Click-through rate from impressions & clicks.

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Conversion Rate Calculator

Conversion rate from visitors & conversions.

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Break-Even ROAS

Minimum ROAS to break even by margin.

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Frequently Asked Questions

As of July 1, 2026, the average cost-per-click on Bing Ads PPC is $2.71. Actual CPC varies by industry, audience targeting, ad quality, and bid strategy.

On a CPC basis, Meta Ads is the lower-cost option of the two, with a difference of roughly 146%. Cost shouldn't be the only factor though — audience fit, conversion intent, and creative format matter just as much. Use our side-by-side comparison to weigh the trade-offs.

Bing Ads PPC is typically a strong fit for: B2B audiences, Older demographics, Cost-conscious campaigns. While the platform isn't in the cross-industry top-three for any single vertical, it's a common complement to higher-intent channels and works well when the use case matches the strengths listed above.

Benchmark data on this page is refreshed quarterly. The current dataset was last updated on July 1, 2026. The next scheduled refresh is October 1, 2026.

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Full benchmarks data & comparison charts.

Industry breakdowns

Browse benchmark data sliced by industry.

Free calculators

ROAS, CPM, CPA, CTR, and more.