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LinkedIn Ads Premium · B2B Updated 2026-07-01 B2B Tech/SaaS

LinkedIn Ads benchmarks, 2026

B2B professional network advertising - premium pricing — $6.50 a click and $36.00 per thousand — with B2B and Tech/SaaS pulling the strongest returns.

Avg. CPC$6.50Cost per click · median
Avg. CPM$36.00Cost per 1,000 impressions
Board rank · CPM9of 9Cheaper than 0 platforms
Strongest in B2B
Tech/SaaS Top-3 platform in 3 of 8 industries
How to read this page Figures are weighted medians from ten named sources (see the data dictionary). Your LinkedIn Ads costs will move with industry, audience size, geography, creative quality and season. Use the industry table to find your lane, and the calculators to plan against your own targets.
Typical campaign math

With $ a month on LinkedIn Ads, you'd buy roughly…

At the medians above. Change the budget; the figures update. For a finer rate, use the table below or the CPM calculator.

Estimated clicks — at $6.50 average CPC
Estimated impressions — at $36.00 average CPM
Compare

LinkedIn Ads against the alternatives

All 9,750 comparisons →
LinkedIn Ads vs Google Display Network CPC $6.50 vs $0.75 +767% Display advertising across Google's network of partner sites LinkedIn Ads vs Programmatic Display CPC $6.50 vs $0.55 +1082% Automated display ad buying across multiple exchanges LinkedIn Ads vs Meta Ads CPC $6.50 vs $1.10 +491% Facebook and Instagram advertising - highly targetable social ads LinkedIn Ads vs Google Ads PPC CPC $6.50 vs $5.42 +20% Search advertising on Google - pay per click on search results LinkedIn Ads vs Bing Ads PPC CPC $6.50 vs $2.71 +140% Search advertising on Bing - often lower cost than Google LinkedIn Ads vs OTT (Over-The-Top) CPM $36.00 vs $28.00 +29% Connected TV and streaming platforms (Hulu, Roku, etc.)
By industry

LinkedIn Ads costs by industry

Estimated by scaling LinkedIn Ads's baseline by each industry's cost multiplier. Sorted by CPC; the row in amber is the cheapest lane.

$0 $4.88 $9.75
Industry Est. CPC Est. CPM Industry CPA
E-commerce $2.05 $24.69 $48.00 →
Retail $3.59 $20.57 $44.26 →
Real Estate $5.09 $28.80 $102.51 →
Finance $5.36 $50.74 $74.44 →
Education $7.60 $34.29 $77.48 →
B2B $9.28 $43.89 $93.69 →
Tech/SaaS $9.28 $45.26 $93.69 →
Healthcare $9.75 $39.77 $67.36 →
Est. = platform baseline × (industry metric ÷ cross-industry average). Industry CPA is cross-platform. USD, Q3 2026. Method: estimated.
Under the hood

How LinkedIn Ads actually bills you

Billing

LinkedIn Ads auction is priced at a premium ($6–10 CPC, $30–40 CPM) because targeting is by job title, company, and seniority — data that no other platform has natively. Every click is a self-selected B2B audience, which is why B2B marketers accept the CPMs.

Creative

Sponsored Content (single image 1200×627 or 1:1, carousel, video 4:5 or 16:9). Message Ads (subject + 500 char body). Text Ads (headline 25 ch + description 75 ch + tiny image). Video 3s–30min but 15–30s wins.

Minimum viable spend

LinkedIn's minimum daily budget is $10/campaign, but to reach signal on Lead Gen Form campaigns you need $75–150/day. Real B2B budgets on LinkedIn run $5K–20K/month.

Calculators for LinkedIn Ads

Turn the benchmark into a plan

ROASROAS calculator→ CPMCPM calculator→ CPACPA calculator→ BE·RBreak-even ROAS→
FAQ

Common questions

What is the average CPC on LinkedIn Ads?
As of July 1, 2026, the average cost-per-click on LinkedIn Ads is $6.50. Actual CPC varies by industry, audience targeting, ad quality, and bid strategy. Industries that typically perform well on LinkedIn Ads include B2B, Finance, Tech/SaaS.
What is the average CPM on LinkedIn Ads?
The current average CPM (cost per 1,000 impressions) on LinkedIn Ads is $36.00, based on the most recent benchmark dataset (updated July 2026). CPM tends to be higher for narrow targeting and premium placements; broader campaigns generally see lower CPMs.
Is LinkedIn Ads more expensive than Google Ads PPC?
On a CPC basis, Google Ads PPC is the lower-cost option of the two, with a difference of roughly 20%. Cost shouldn't be the only factor though — audience fit, conversion intent, and creative format matter just as much. Use our side-by-side comparison to weigh the trade-offs.
What industries get the best results on LinkedIn Ads?
LinkedIn Ads consistently performs well for B2B, Finance, Tech/SaaS. These industries appear in the platform's top-three performer list in the latest benchmark data. Best-for use cases include b2b marketing, professional services, enterprise sales.
How often is LinkedIn Ads benchmark data updated?
Benchmark data on this page is refreshed quarterly. The current dataset was last updated on July 1, 2026. The next scheduled refresh is October 1, 2026.