B2B professional network advertising - premium pricing
Rough top-line math using platform averages. Real campaigns will vary with targeting, creative, and industry — see the by-industry table below for refined figures.
Side-by-side cost and use-case breakdowns against the most common alternatives.
Per-industry estimates derived by scaling LinkedIn Ads's baseline costs by each industry's multiplier relative to the cross-industry average. Click any industry to see the full side-by-side comparison.
| Industry | Est. CPC | Est. CPM | Industry CPA | |
|---|---|---|---|---|
| E-commerce | $2.05 | $24.69 | $48.00 | Details |
| B2B | $9.28 | $43.89 | $93.69 | Details |
| Education | $7.60 | $34.29 | $77.48 | Details |
| Finance | $5.36 | $50.74 | $74.44 | Details |
| Healthcare | $9.75 | $39.77 | $67.36 | Details |
| Retail | $3.59 | $20.57 | $44.26 | Details |
| Tech/SaaS | $9.28 | $45.26 | $93.69 | Details |
| Real Estate | $5.09 | $28.80 | $102.51 | Details |
Estimates derived from baseline platform cost × (industry metric ÷ cross-industry average). For exact figures from your account, run a search query report or campaign benchmark export.
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
LinkedIn Ads auction is priced at a premium ($6–10 CPC, $30–40 CPM) because targeting is by job title, company, and seniority — data that no other platform has natively. Every click is a self-selected B2B audience, which is why B2B marketers accept the CPMs.
Sponsored Content (single image 1200×627 or 1:1, carousel, video 4:5 or 16:9). Message Ads (subject + 500 char body). Text Ads (headline 25 ch + description 75 ch + tiny image). Video 3s–30min but 15–30s wins.
LinkedIn's minimum daily budget is $10/campaign, but to reach signal on Lead Gen Form campaigns you need $75–150/day. Real B2B budgets on LinkedIn run $5K–20K/month.
Free, no-signup tools to model your LinkedIn Ads campaigns.