Property sales and rentals - local targeting is crucial
The three platforms with the strongest historical performance for Real Estate campaigns. Click a card to see the full platform benchmark hub.
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Display advertising across Google's network of partner sites
The current benchmark dataset tracks Real Estate at the industry-aggregate level (the KPIs above) rather than platform-by-platform within this vertical. For platform-level CPC and CPM comparisons across the full list of 11 platforms, head to the main benchmarks reference.
Real estate is a strictly local business but Meta's Special Ad Category restrictions (housing) forbid granular geo, age, gender, and ZIP-code targeting — plan campaigns around broader city/metro reach with creative-led segmentation. Meta and Google Display are typically the highest-volume channels; long-form video on YouTube converts well for luxury and new-development inventory. Attribution can be very long (30–180 days) — measure at the pipeline level.
Real Estate benchmark data is refreshed quarterly. The current dataset was last updated July 1, 2026.
Next scheduled update: October 1, 2026.
Free calculators to plan, measure, and optimize Real Estate campaigns.