Schools, online courses, and training programs
The three platforms with the strongest historical performance for Education campaigns. Click a card to see the full platform benchmark hub.
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Video advertising on YouTube - skippable and non-skippable
The current benchmark dataset tracks Education at the industry-aggregate level (the KPIs above) rather than platform-by-platform within this vertical. For platform-level CPC and CPM comparisons across the full list of 11 platforms, head to the main benchmarks reference.
Education campaigns are highly seasonal — semester-start peaks and mid-summer application windows dominate conversion volume, so a rolling 12-month view is more useful than any single quarter. YouTube and Meta perform disproportionately well because the buying decision is emotional as often as it is rational (family, career, self-improvement). Watch out for elevated CPCs on branded competitor terms; university trademarks are heavily bid.
Education benchmark data is refreshed quarterly. The current dataset was last updated July 1, 2026.
Next scheduled update: October 1, 2026.
Free calculators to plan, measure, and optimize Education campaigns.