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Education advertising benchmarks, 2026
Schools, online courses, and training programs — $77.48 CPA, $4.81 a click, $12.50 per thousand. Cheapest platform on the board: Programmatic Display.
With $ a month in Education, you'd buy roughly…
At the medians above. Change the budget; the figures update. For a finer rate, use the table below or the CPM calculator.
Education against other industries
What Education costs on each platform
Estimated by scaling each platform's baseline by this industry's cost multiplier. Sorted by CPC; the row in amber is the cheapest platform.
| Platform | Est. CPC | Est. CPM | |
|---|---|---|---|
| Programmatic Display | $0.64 | $2.62 | → |
| Google Display Network | $0.88 | $3.33 | → |
| Meta Ads | $1.29 | $7.43 | → |
| Bing Ads PPC | $3.17 | — | → |
| Google Ads PPC | $6.34 | — | → |
| YouTube Ads | — | $6.67 | → |
| LinkedIn Ads | $7.60 | $34.29 | → |
| TikTok Ads | — | $8.57 | → |
| Pre-Roll Video | — | $14.29 | → |
| Streaming Audio | — | $17.14 | → |
| OTT (Over-The-Top) | — | $26.67 | → |
What moves cost in Education
Considerations for Education
Education campaigns are highly seasonal — semester-start peaks and mid-summer application windows dominate conversion volume, so a rolling 12-month view is more useful than any single quarter. YouTube and Meta perform disproportionately well because the buying decision is emotional as often as it is rational (family, career, self-improvement). Watch out for elevated CPCs on branded competitor terms; university trademarks are heavily bid.
Best-performing platforms
Education historically performs strongest on Meta Ads, Google Ads PPC, YouTube Ads. Those three sit in the industry's top-platform list in the latest dataset.
Conversion rate
Education converts at 13.14% on average. Pair that with the CPA above when you size a budget.