Industry vs industry
Updated 2026-07-01
Education vs Healthcare Advertising Benchmarks
Education vs Healthcare — CPC: $4.81 vs $6.17 • CPM: $12.50 vs $14.50 • CPA: $77.48 vs $67.36. 2026 advertising benchmarks.
Education
CPA$77.48
CPC$4.81
CPM$12.50
vs
Healthcare
CPA$67.36
CPC$6.17
CPM$14.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how Education compares to Healthcare.
| Metric | Education | Healthcare | Δ Education vs Healthcare | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $77.48 | $67.36 | +15% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $12.50 | $14.50 | -14% | Cost to buy 1,000 impressions. |
| Cost Per Click | $4.81 | $6.17 | -22% | Cost per click across the industry mix. |
| Conversion Rate | 13.14% | 6.94% | +89% | Board conversion rate for the industry. |
| Competitiveness | High | Medium | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
Education
Meta Ads
Google Ads PPC
YouTube Ads
Healthcare
Google Ads PPC
Meta Ads
YouTube Ads
Under the hood
How each industry buys
Education
- Profile
- Schools, online courses, and training programs
- Competitiveness
- High
- Conversion rate
- 13.14%
Healthcare
- Profile
- Medical services and products - compliance considerations required
- Competitiveness
- Medium
- Conversion rate
- 6.94%
Verdict
When to Use Each Platform
Lean Education when…
- Your product looks like education
- You can use the higher conversion rate (13.14%)
Lean Healthcare when…
- Your product looks like healthcare
- You need the lower CPA ($67.36 vs $77.48)
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
Education CPA is $77.48 versus Healthcare at $67.36. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
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