Education vs Healthcare — CPC: $4.81 vs $6.17. 2026 advertising benchmarks.
Schools, online courses, and training programs
Medical services and products - compliance considerations required
| Metric | Education | Healthcare | Difference |
|---|---|---|---|
| Cost Per Acquisition | $77.48 | $67.36 | +$10.12 (+15%) |
| Cost Per Thousand Impressions | $12.50 | $14.50 | $2.00 (-14%) |
| Cost Per Click | $4.81 | $6.17 | $1.36 (-22%) |
| Conversion Rate | 13.14% | 6.94% | +6.20% |
| Competitiveness | high | medium | — |