Education vs Tech/SaaS — CPC: $4.81 vs $5.87 • CPM: $12.50 vs $16.50 • CPA: $77.48 vs $93.69. 2026 advertising benchmarks.
Schools, online courses, and training programs
Software and technology services - emphasis on free trials and demos
| Metric | Education | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $77.48 | $93.69 | $16.21 (-17%) |
| Cost Per Thousand Impressions | $12.50 | $16.50 | $4.00 (-24%) |
| Cost Per Click | $4.81 | $5.87 | $1.06 (-18%) |
| Conversion Rate | 13.14% | 4.85% | +8.29% |
| Competitiveness | high | high | — |