Schools, online courses, and training programs
Software and technology services - emphasis on free trials and demos
| Metric | Education | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $72.00 | $95.00 | $23.00 (-24%) |
| Cost Per Thousand Impressions | $12.00 | $16.00 | $4.00 (-25%) |
| Cost Per Click | $2.40 | $3.10 | $0.70 (-23%) |
| Conversion Rate | 3.39% | 2.58% | +0.81% |
| Competitiveness | high | high | — |