Industry vs industry
Updated 2026-07-01
Education vs Tech/SaaS: CPM Benchmarks
Education vs Tech/SaaS — CPM: $12.50 vs $16.50. 2026 advertising benchmarks.
Education
CPA$77.48
CPC$4.81
CPM$12.50
vs
Tech/SaaS
CPA$93.69
CPC$5.87
CPM$16.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how Education compares to Tech/SaaS.
| Metric | Education | Tech/SaaS | Δ Education vs Tech/SaaS | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $77.48 | $93.69 | -17% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $12.50 | $16.50 | -24% | Cost to buy 1,000 impressions. |
| Cost Per Click | $4.81 | $5.87 | -18% | Cost per click across the industry mix. |
| Conversion Rate | 13.14% | 4.85% | +171% | Board conversion rate for the industry. |
| Competitiveness | High | High | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
Education
Meta Ads
Google Ads PPC
YouTube Ads
Tech/SaaS
LinkedIn Ads
Google Ads PPC
Meta Ads
Under the hood
How each industry buys
Education
- Profile
- Schools, online courses, and training programs
- Competitiveness
- High
- Conversion rate
- 13.14%
Tech/SaaS
- Profile
- Software and technology services - emphasis on free trials and demos
- Competitiveness
- High
- Conversion rate
- 4.85%
Verdict
When to Use Each Platform
Lean Education when…
- Your product looks like education
- You need the lower CPA ($77.48 vs $93.69)
- You can use the higher conversion rate (13.14%)
Lean Tech/SaaS when…
- Your product looks like tech/saas
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
Education CPA is $77.48 versus Tech/SaaS at $93.69. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
Keep comparing