Banking, loans, insurance - highly regulated and competitive
Property sales and rentals - local targeting is crucial
| Metric | Finance | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $84.00 | $55.00 | +$29.00 (+53%) |
| Cost Per Thousand Impressions | $18.00 | $10.00 | +$8.00 (+80%) |
| Cost Per Click | $3.77 | $2.00 | +$1.77 (+88%) |
| Conversion Rate | 5.01% | 2.47% | +2.54% |
| Competitiveness | high | medium | — |