Finance vs Real Estate — CPC: $3.39 vs $3.22. 2026 advertising benchmarks.
Banking, loans, insurance - highly regulated and competitive
Property sales and rentals - local targeting is crucial
| Metric | Finance | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $74.44 | $102.51 | $28.07 (-27%) |
| Cost Per Thousand Impressions | $18.50 | $10.50 | +$8.00 (+76%) |
| Cost Per Click | $3.39 | $3.22 | +$0.17 (+5%) |
| Conversion Rate | 2.64% | 3.70% | -1.06% |
| Competitiveness | high | medium | — |