Finance vs Retail — CPC: $3.39 vs $2.27. 2026 advertising benchmarks.
Banking, loans, insurance - highly regulated and competitive
Physical retail stores - often combines online and offline tracking
| Metric | Finance | Retail | Difference |
|---|---|---|---|
| Cost Per Acquisition | $74.44 | $44.26 | +$30.18 (+68%) |
| Cost Per Thousand Impressions | $18.50 | $7.50 | +$11.00 (+147%) |
| Cost Per Click | $3.39 | $2.27 | +$1.12 (+49%) |
| Conversion Rate | 2.64% | 6.01% | -3.37% |
| Competitiveness | high | high | — |