Performance analysis and cost benchmarks for 2026
Google Ads PPC is the #1 recommended platform for Healthcare businesses.
Search advertising on Google - pay per click on search results
Medical services and products - compliance considerations required
| Metric | Google Ads PPC | Healthcare Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $2.69 | $2.62 | Above Average |
| Pricing Tier | high | medium competition | — |
Facebook and Instagram advertising - highly targetable social ads
Video advertising on YouTube - skippable and non-skippable