Advertising benchmark comparison for 2026
Medical services and products - compliance considerations required
Property sales and rentals - local targeting is crucial
| Metric | Healthcare | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $65.00 | $55.00 | +$10.00 (+18%) |
| Cost Per Thousand Impressions | $14.00 | $10.00 | +$4.00 (+40%) |
| Cost Per Click | $2.62 | $2.00 | +$0.62 (+31%) |
| Conversion Rate | 3.36% | 2.47% | +0.89% |
| Competitiveness | medium | medium | — |