Healthcare vs Real Estate — CPC: $6.17 vs $3.22 • CPM: $14.50 vs $10.50 • CPA: $67.36 vs $102.51. 2026 advertising benchmarks.
Medical services and products - compliance considerations required
Property sales and rentals - local targeting is crucial
| Metric | Healthcare | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $67.36 | $102.51 | $35.15 (-34%) |
| Cost Per Thousand Impressions | $14.50 | $10.50 | +$4.00 (+38%) |
| Cost Per Click | $6.17 | $3.22 | +$2.95 (+92%) |
| Conversion Rate | 6.94% | 3.70% | +3.24% |
| Competitiveness | medium | medium | — |