LinkedIn Ads VS Meta Ads

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

LinkedIn Ads

B2B professional network advertising - premium pricing

CPC
$5.26
CPM
$33.80
Best For:
B2B marketing Professional services Enterprise sales
Pricing: high

Meta Ads

Facebook and Instagram advertising - highly targetable social ads

CPC
$0.97
Lower Cost
CPM
$7.19
Lower Cost
Best For:
Social engagement Mobile users Visual brands
Pricing: low

Side-by-Side Comparison

Feature LinkedIn Ads Meta Ads
Cost Per Click (CPC) $5.26 $0.97
Cost Per Thousand Impressions (CPM) $33.80 $7.19
Pricing Tier high low

When to Use Each Platform

Choose LinkedIn Ads If:

  • You're targeting b2b marketing
  • You're targeting professional services
  • You're targeting enterprise sales

Choose Meta Ads If:

  • You're targeting social engagement
  • You're targeting mobile users
  • You're targeting visual brands
  • You want lower cost per click ($0.97 vs $5.26)
  • You want lower cost per thousand impressions ($7.19 vs $33.80)

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ROAS Calculator

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Data last updated: January 17, 2026