OTT (Over-The-Top) VS Streaming Audio

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

OTT (Over-The-Top)

Connected TV and streaming platforms (Hulu, Roku, etc.)

CPC
N/A
CPM
$25.00
Best For:
Brand awareness Premium audiences Video storytelling
Pricing: high

Streaming Audio

Spotify, Pandora, and other audio streaming platforms

CPC
N/A
CPM
$18.00
Lower Cost
Best For:
Commuters Podcast listeners Music fans
Pricing: medium

Side-by-Side Comparison

Feature OTT (Over-The-Top) Streaming Audio
Cost Per Click (CPC) N/A N/A
Cost Per Thousand Impressions (CPM) $25.00 $18.00
Pricing Tier high medium

When to Use Each Platform

Choose OTT (Over-The-Top) If:

  • You're targeting brand awareness
  • You're targeting premium audiences
  • You're targeting video storytelling

Choose Streaming Audio If:

  • You're targeting commuters
  • You're targeting podcast listeners
  • You're targeting music fans
  • You want lower cost per thousand impressions ($18.00 vs $25.00)

Calculate Your Costs

CPM Calculator

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CPC Calculator

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ROAS Calculator

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Data last updated: January 17, 2026