Programmatic Display averages $0.55 CPC and $2.75 CPM. Meta Ads averages $1.10 CPC and $7.80 CPM. Analysis for CPC in 2026.
Automated display ad buying across multiple exchanges
Facebook and Instagram advertising - highly targetable social ads
| Feature | Programmatic Display | Meta Ads |
|---|---|---|
| Cost Per Click (CPC) | $0.55 | $1.10 |
| Cost Per Thousand Impressions (CPM) | $2.75 | $7.80 |
| Pricing Tier | low | low |