Programmatic Display averages $0.50 CPC and $2.50 CPM. Pre-Roll Video averages N/A CPC and $15.00 CPM. Analysis for Tech/SaaS in 2026.
Automated display ad buying across multiple exchanges
Video ads that play before online content
| Feature | Programmatic Display | Pre-Roll Video |
|---|---|---|
| Cost Per Click (CPC) | $0.50 | N/A |
| Cost Per Thousand Impressions (CPM) | $2.50 | $15.00 |
| Pricing Tier | low | medium |