Physical retail stores - often combines online and offline tracking
Property sales and rentals - local targeting is crucial
| Metric | Retail | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $38.00 | $55.00 | $17.00 (-31%) |
| Cost Per Thousand Impressions | $7.00 | $10.00 | $3.00 (-30%) |
| Cost Per Click | $1.05 | $2.00 | $0.95 (-48%) |
| Conversion Rate | 3.17% | 2.47% | +0.70% |
| Competitiveness | high | medium | — |