Retail vs Real Estate — CPM: $7.50 vs $10.50. 2026 advertising benchmarks.
Physical retail stores - often combines online and offline tracking
Property sales and rentals - local targeting is crucial
| Metric | Retail | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $44.26 | $102.51 | $58.25 (-57%) |
| Cost Per Thousand Impressions | $7.50 | $10.50 | $3.00 (-29%) |
| Cost Per Click | $2.27 | $3.22 | $0.95 (-30%) |
| Conversion Rate | 6.01% | 3.70% | +2.31% |
| Competitiveness | high | medium | — |