Tech/SaaS vs Real Estate — CPC: $5.87 vs $3.22 • CPM: $16.50 vs $10.50 • CPA: $93.69 vs $102.51. 2026 advertising benchmarks.
Software and technology services - emphasis on free trials and demos
Property sales and rentals - local targeting is crucial
| Metric | Tech/SaaS | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $93.69 | $102.51 | $8.82 (-9%) |
| Cost Per Thousand Impressions | $16.50 | $10.50 | +$6.00 (+57%) |
| Cost Per Click | $5.87 | $3.22 | +$2.65 (+82%) |
| Conversion Rate | 4.85% | 3.70% | +1.15% |
| Competitiveness | high | medium | — |